• Nurturing wisdom and prudence. To foster a deep understanding of the essence of man, things and life’s circumstances in order to make correct decisions and achieve positive results in life with minimum contribution of time and effort.
• Strengthening fortitude. To cultivate patience, endurance, humbleness, respectfulness, and the ability to control fear in face of uncertainties.
• Raising temperance. To practise self-control and moderation.
• Justice. Comes about as a derivative of practising all of the above and is expressed in serving the Highest Good through fostering mutual understanding, mutual respect, and mutually beneficial cooperation.

• Ensuring transparency in doing business with partners, clients, personnel and public organizations.

Practice

• Practising ancient knowledge in contemporary settings both in our personal lives and whilst collaborating with partners and clients.
• Not reinventing a “wheel”, but using the ancient wisdom of humanity that is contained in Holy Scriptures, philosophical tractates, and science literature.
• Not imposing but co-creating.
• Not belonging to any religious movements, civil movements and political parties.

Right Effort

• Investing in human capital as the most precious aspect of any business success.
• Creating favrourable conditions for self-realization and talent nurturing.
• Not doubling effort in anything we do.
• Delegating responsibilities to tackle various tasks if only absolutely necessary.

High Quality and Effectiveness

• Providing high quality, effective services to our clients does not require aggressive promotion, pushing and advertising.
• Striving to understand the needs of our partners and clients through personal interviews, questionnaires, and coaching to supply them with tailor-made, high quality and effective services.

Collaboration and Synergy

•  We are convinced that competitive rivalry is meaningless as opposed to the all encompassing benefits of the cooperation, team work and partnering.

Financial Sustainability

• We are always honouring our financial obligations to our personnel, partners and public institutions in a precise and timely fashion.
• We are ensuring cash flow adequacy at all times.
• Running the debt free business model and reinvesting profits in further business development and stakeholders’ education.
• Our main task is to create favourable conditions for mutually beneficial cooperation; profiting from doing business is a secondary yet important matter.